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Where the World Plays with What Pakistan Makes: WWG at the GPCCI Networking Event, Sialkot
There is a city in Pakistan that the world knows by its products, not its name.
Sialkot makes the footballs that are kicked in the finals of the FIFA World Cup. The surgical instruments used in operating theatres across Europe. The sporting goods carried by athletes on every continent. For decades, Sialkot has quietly supplied the world with things the world could not do without — and the world has rarely stopped to acknowledge where they came from.
World Wide Group was privileged to attend the GPCCI Networking Event & Recognition in Sialkot, which included factory visits to Forward Sports and RAJCO Industries — two names that represent the very best of what Pakistani manufacturing has built.
Standing on the turf at Forward Sports, beside the Trionda — the official match ball of the FIFA World Cup — brings that story into sharp focus. That ball, seen by billions, handled by the world’s greatest footballers on the grandest stage in sport, was made here. In Sialkot. By Pakistani hands, with Pakistani craft, through decades of precision and pride.
Pakistan’s sports manufacturing industry contributes over $500 million annually to the country’s exports, with Sialkot producing an estimated 40–60% of the world’s footballs. When a World Cup final is played, there is a very strong chance that the ball at the centre of it began its journey on a factory floor in this city.
For World Wide Group — a business built on the movement of goods across borders, on understanding supply chains at their deepest level — visits like this are not tourism. They are a reminder of what Pakistani industry is genuinely capable of when given the infrastructure, the partnerships, and the recognition it deserves.
We are grateful for the connections made, the conversations had, and the chance to stand in rooms where global-standard work is done every single day.
Sialkot does not need the world’s validation. But it certainly deserves its acknowledgement.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting..
What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting..
